"Forget about fad diets, hours of cardio, and all the negative self talk."

What if you could wake up and love what you see in the mirror?

What if you could wear that little black dress that you’ve been saving in the back of your closet?

What if you could START and FINISH every day confident, motivated, and optimistic?

I’m Marcela Freeman a certified trainer, IFBB Bikini Pro and a Transformational Coach.

Since 2011, I’ve helped over a 1000 women like yourself transform their body and lifestyle to create lasting positive changes in all areas of their lives.


Burn It In 30
Online Challenge

How to kickstart your change and create a healthy lifestyle once and for all.

Burn It In 30 Online Challenge is a 30 day online coaching program designed to kickstart your path into your new healthy lifestyle.

When Burn It In 30 was created in 2011, it began as a program that would help women like yourself get back into shape. What it has evolved to is a system that focuses on four key areas of a healthy lifestyle; Nutrition, Fitness, Mindset and Community.

Here’s a quick glimpse of what you’ll discover in the Burn It In 30 Program:


Burn It In 30 teaches you what healthy eating really is without having to jump from diet to diet.

This is a lifestyle change, not another program that temporarily works.

You will be provided simple instructions to figure out your macronutrient intake and a sample meal plan just for you while you eat foods that you and your body will love. Figuring out your macronutrient intake is important because being able to understand your macronutrient intake will lead to a clear mind about what you should and shouldn’t eat.

Gaining a comprehensive knowledge about foods will improve your judgment and ultimately, your results.

As they say “knowledge is power”. This program will give you the knowledge you need to know what to feed your body to look great and stay energized throughout the day. What’s better than knowledge? Applied knowledge.

This program will include access to system that will provide you access to your own tools and resources to make sure you’re staying on track to reach the lifestyle and fitness goals you’ve been wanting so bad.

We understand that sometimes you just need someone to show you how to find the perfect meal plan that will allow you to eat the foods you love while still seeing results, here’s where we come in!


Ever had the intention to workout but you “got busy” or you were “too tired”?

This happens to all of us, this is why Burn It In 30 was made to accommodate all lifestyles. Burn It In 30 will guide you throughout your fitness journey to make sure you are training smart, so excuses like “I have no time” never come up again.

"The secret to getting ahead is getting started."

There are many people that have a gym memberships but don’t really know what to do once they’re there, if this resonates with you, Burn It In 30 will become your new best friend!

Burn It In 30 provides a training plan that includes workout videos that you can do at home or at the gym. These workouts are easy to follow and will leave you feeling energized, strong and sexy.

Exercise is not just physical, it’s therapeutic!


If you have been looking to get your life and fitness in order but feel a bit lost or have trouble staying motivated to stick to a healthy lifestyle. As a certified life coach, I will give you the skills and tough love you need to set your goals and make the progress you’ve been wishing for.

How to stay motivated: I get it, you have tried many different diets and training challenges and after a few days in you start losing motivation. Going through the program with other people at the same time really adds an element of accountability, motivation, and support. Trust me this is a game changer!

Fitness life planning: This program will provide you a foundation that will give you guidance and structure as you continue to live your healthy lifestyle! It’s a foundation you can always go back to and reference if you ever need it to get back on track.

Identifying Your Why: German philosopher Frederick Nietzsche once said,

"He who has a why can endure any how."

Knowing your why is an important first step in figuring out how to achieve any goal.

Have Balance: You will get tools that will help you learn how to live a happy and balanced life in your busy and cluttered world.


When you start the Burn It In 30 Program, you will suddenly have the upper hand on weight loss. Your Burn It In 30 coach and community will be in your corner, helping you each step of the way, keeping you accountable and giving you that dose of encouragement when you need it most.

Camaraderie: Burn It In 30 provides a vehicle for support and we all hold one another accountable during and even after the program.

Open Forum: We use a private Facebook Group as an open forum for everyone to share.

What’s holding you back?

“I have no time”

"I’ve asked myself many times, “I just wish there were more hours in the day!” Between work, family, mommy duties, it’s hard to find time to even catch my breath, let alone find time to work out."

I get it. That’s why I’ve helped even the busiest of people find time to live a healthy lifestyle. Once you see what can be accomplished in a simple and timely manner, you’ll never look back.

“I’ve tried diets before and they never seem to work out”

“I always start off strong on a new diet, but life always seems to get in the way. I get great results in the beginning, but always seem to fall off and everything comes straight back.”

Ah yes. The Vicious Diet Cycle. Diet. Famine Response. Fall Off. Feast Response. Rinse and Repeat. When everyone around you is doing the exact same thing, without a proper fall back system, it’s hard not to fall into the same trap.

“I don’t get any support”

"When I start a new diet or try to get back into shape, the people around me aren’t on the same plan. I constantly struggle with staying on path when my fridge is full of temptation."

It’s all about education. Learning about what food to buy and what not to buy. But I agree, a support system is important. Surrounding yourself with people in your same shoes will allow you to grow as a group.

How Burn It In 30 Works

Everyday you will receive access to your workout of the day, video lessons to learn about nutrition, motivation to keep you going, and accountability to guide you through the program.

Through our private Facebook group, you will also see other women share their best practices, results and support.

Burn it in 30 is for you if:

You’re looking for a step-by-step guide to a healthy lifestyle.

You’ve tried the “conventional” advice about health and weight loss and they haven’t worked.

You want to stop spending your time and money on trying the latest and greatest diet craze, powders and shakes.

“I don’t have time”

The workouts provided by the Burn It In 30 program have step by step instructions on how to complete quick and easy full workouts in a short period of time. Included in the program are recipes for the women on the go like yourself. Most of our recipes can be prepared in under 10 minutes. Fast enough for even the busiest of women.

“I don’t know where to start”

Whether it’s your first time working out, or you’re just getting back into the groove of things, Burn It In 30 helps you get on the right track. We have women in every stage of their fitness journey share their stories through our community page.

“I don’t know if an online program is for me.”

Burn It In 30 is easy and simple to use. Whether it’s at home, or on the go, you’ll always have access to the program so you can use it whenever it best fits your schedule. Not to worry, you will have accountability no matter where you go. Our support group is here to cheer you on and and vise-versa.

Optimal Results

Burn It In 30 has provided results for women from all walks of life. Some of the results you should expect to see over the next 30 days are:

  • Lose up to 15 pounds.
  • Have real FOOD FREEDOM. Meaning eat the foods you love guilt-free while still getting the results you’re looking for. Yes, this is possible, no more “yo-yoing”.
  • You won’t have to google everything you see at the grocery store! You will have a clear understanding of what foods are healthy and why.
  • Experience the mind & body transformation you’ve been longing for.
  • Your Burn It In 30 community becomes family because women that join this program want to connect, motivate and experience this positive change with people like you.

Burn It In 30 Program Includes:

  • A 30-day training program that fits your busy schedule.
  • A nutrition plan to optimize your results.
  • Video lessons from a Fitness Expert and a Registered Dietitian.
  • Access to our Facebook Support Group where you will connect with a Community of REAL Women.
  • Ways to track your progress & celebrate your changes and wins.
  • Daily emails with tips and motivation.
  • Burn It In 30 Success Manual

If you're ready, you can learn the secret to a healthy lifestyle that is sustainable long-term. From now on, whenever you're feeling like falling off the bandwagon or overwhelmed, you'll have allies with you for the rest of your life.

Early Bird Pricing Ends:

Get started on your new healthy lifestyle for just:


You will be guided every step of the way. You will learn what to eat, how to work out, and you will never feel alone.

If you have any questions or concerns about the course, email us.
We’re happy to help.

Some people choose to stay stuck.
Others choose Burn It In 30.

Burn It In 30 is not like any other program you’ve tried. This is not your next temporary fix. These are tried and true systems that work. Burn It In 30 has helped over a 1000 women just like yourself change their lifestyle for the better.

Don’t believe it? Here are what some of our clients have to say about Burn It In 30:

Marcela and BII30 have helped me lose 45lbs. I'm both physically and mentally stronger than I have ever been. I love the fact that Marcela is only a text/message/email away when I need help. I'll be forever grateful for Marcela and BII30!!


This is not a program where you are starving all the time, drink strange shakes, or have to buy hundreds of dollars of products to see results. This program is for the everyday woman who wants to become their best version of themselves. Marcela will give you all the tools and support you will need to have a successful month and have lasting results. If you don’t have a gym membership that’s ok too ! You have access to plenty of home workouts that require no equipment! Not only do you have a great coach for support you also have a fitness tribe for support! Our fitness tribe consist of real women just like you! We share our success, or struggles, our cheat meals lol. If you are on the fence it’s okay I was there once too!


This is such an amazing program that works!! I have tried many different "diets" and this is the only lifestyle change that was easy to stick to without feeling restricted. If you are looking to lose weight, tone up, and feel great the BII30 program is the one for you!! I have had many different coaches and Marcela is by far the best!!


The BII30 program is the only program that has helped me in so many ways. I became a member back in June. I have lost a total of 35 pounds since then. I feel happy both physically and mentally. I am so grateful with Marcela for doing what she does. I had never worked out with weights before much less in the gym by myself. Her program is really easy to follow in the sense that she has your meal plan with the amount that should be consumed. In addition she has workouts for either home or gym according to what you have available. If you don't know how to complete the workouts there are videos attached to the workout that show you exactly how to do it. My lifestyle has changed for the better because of this program. I have gotten used to eating my 5 meals a day and working out at the gym with weights by myself. The accountability is definitely a plus when it comes to staying committed to your goals and this program has that as well. If you commit to this lifestyle and put in the work you will definitely see results with the program.


When I first participated in Burn It In 30 I was really apprehensive. I had tried everything in the book to try and lose weight. This program changed my LIFE! I am so grateful that Marcela provided me with the motivation and knowledge to become a better me!!! I have lost 43 lbs since I’ve started!!! I went from a size 14 to a size 4!!! I thought I would never see “skinny” me again. Thank You Marcela for giving me my life back and making me feel so proud of who I can be!!!! I’m forever grateful! Beseos!


I needed direction. I needed a reason to get up and get moving again but didn’t know where to start. I also needed someone who believed in my abilities as a women to make a powerful comeback. The BII30 program & Marcela as my coach gave me just that. I’ve successfully lost 30 lbs thanks to Marcela and her program!


I had no idea how an online program was going to work so honestly I was a little skeptical. WOW! This program was better than any personal trainer I've ever hired. There was constant, continuous accountability and motivation! Marcela was so great at being honest and encouraging while being available to customize my meal plan. Her program is so organized! We all see how perfect and fit she is but it's because she works really hard and knows her stuff! I loved when she talked about her own challenges - she actually understands our struggles! Because it was online, I was able to fit the workouts into my busy work schedule. This program gets results. I went from being a skeptic to referring several friends. Very impressed! Thank you, Marcela!


BII30 is the best program out there! When I started the program I just wanted to lose weight (and I did- 12 lbs in the first 2 months!) but BII30 is about so much more than just weight loss. I found a community of women that provide positive support and accountability. With Marcela's guidance, I've learned to focus on maintaining a healthy lifestyle- mind, body and soul!


Marcela is amazing... this program she created changed my whole outlook on living a healthier lifestyle. The support you receive is amazing. You realize you are not alone on your journey.


BII30 was life changing for me. Marcela and the program taught me how to see food differently. How to appreciate eating healthy and the workouts were key with changing my body with good results. The community support and encouragement helped motivate me to continue working hard. I'm the best version of me thanks to BII30.


This program keeps me highly motivated. I do not feel like I am alone. I have great support from Marcela! She listens and gives good advice. I like the variety of challenges. All of it keeps me going to do better on my workout routine and believe in myself. Thank you Marcela!


The BII30 program is not your ordinary fitness program. I've never embarked upon a fitness journey where you have continued support and comradery. The friendships I have created during this marathon are just what I needed to give me that added push! On days when energy is low, and motivation lacks I can always count on my Sweat Sisters to help me pull through! I love this program and all of the structure it provides.


Get started on your new healthy lifestyle for just:


You will be guided every step of the way. You will learn what to eat, how to work out, and you will never feel alone.

If you have any questions or concerns about the course, email us.
We’re happy to help.